商标的评估价值能增加企业的总资产额，而且越高价值的品牌越能体现出该商标的影响力和企业的经营情况，间接反映出消费者对该商标所标示商品的接受程度。那么威海商标注册要遵循哪些原则：

　　1、ZIYUANZHUCEHEQIANGZHIZHUCEXIANGJIEHEYUANZE。WOGUODABUFENSHANGBIAOCAIQUZIYUANZHUCEYUANZE。GUOJIAFALV、XINGZHENGFAGUIGUIDINGBIXUSHIYONGZHUCESHANGBIAODESHANGPIN（ZHUYAOZHIJUANYAN、XUEQIEYAN、YOUBAOZHUANGDEYANSI）DESHENGCHANJINGYINGZHE，BIXUSHENQINGSHANGBIAOZHUCE，WEIJINGHEZHUNZHUCEDE，SHANGPINBUDEZAISHICHANGXIAOSHOU。

　　2、XIANZHUYUANZE。SHENQINGZHUCEDESHANGBIAO，YINGDANGJUYOUXIANZHUTEZHENG，BIANYUSHIBIE，BINGBUDEYUTARENZAIXIANQUDEDEHEFAQUANLI（RUWAIGUANSHEJIZHUANLIQUAN、XINGMINGQUAN、ZHUZUOQUAN）XIANGCHONGTU。

　　3、SHANGBIAOHEFAYUANZE。SHENQINGZHUCEDESHANGBIAOBUDESHIYONGFALVJINZHIDEBIAOZHI。YIJINGZHUCEDESHIYONGDIMINGDESHANGBIAOJIXUYOUXIAO。WEIJINGSHOUQUAN，DAILIRENHUOZHEDAIBIAORENYIZIJIDEMINGYIJIANGBEIDAILIRENHUOZHEBEIDAIBIAORENDESHANGBIAOJINXINGZHUCE，BEIDAILIRENHUOZHEBEIDAIBIAORENTICHUYIYIDE，BUYUZHUCEBINGJINZHISHIYONG。SHANGBIAOZHONGYOUSHANGPINDEDILIBIAOZHI，ERGAISHANGBIAOBINGFEILAIYUANYUGAIBIAOZHISUOBIAOSHIDEDIQU，WUDAOGONGZHONGDE，BUYUZHUCEBINGJINZHISHIYONG；DANSHI，YIJINGSHANYIQUDEZHUCEDEJIXUYOUXIAO。

华夏棋牌　　4.DUISHANGBIAOZHUCESHENQINGJINXINGSHENCHAGONGGAOSHI，JIANCHISHENQINGZAIXIANWEIZHU、SHIYONGZAIXIANWEIFUDEYUANZE。LIANGGEHUOZHELIANGGEYISHANGDESHANGBIAOZHUCESHENQINGREN，ZAITONGYIZHONGSHANGPINHUOZHELEISISHANGPINSHANG，YIXIANGTONGHUOZHEJINSIDESHANGBIAOSHENQINGZHUCEDE，CHUBUSHENDINGBINGGONGGAOSHENQINGZAIXIANDESHANGBIAO；TONGYITIANSHENQINGDE，CHUBUSHENDINGBINGGONGGAOSHIYONGZAIXIANDESHANGBIAO，BOHUIQITARENDESHENQING，BUYUGONGGAO。

华夏棋牌　　5.JINZHIQIANGZHUSHANGBIAOYUANZE。SHENQINGSHANGBIAOZHUCEBUDEYIBUZHENGDANGSHOUDUANQIANGXIANZHUCETARENYIJINGSHIYONGBINGYOUYIDINGYINGXIANGDESHANGBIAO。